When The Cottages at Jekyll Island was announced in 2014, it represented the first new residential development on the island in more than 40 years. By law, only 35 percent of Jekyll Island can ever be developed. And so, the 122 luxury townhomes would be constructed on a 14-acre tract along the pristine oceanfront which was the former site of the Clarion Oceanfront Resort. It was an exciting project and the loyal visitors to Jekyll Island were equally as thrilled to see this new community come to fruition.
T2H was involved right from the start to create a memorable brand. Since then, its iconic turtle has been incorporated into a water feature at the property’s entrance and as a decorative topper to all the street signposts; some homeowners have even incorporated it into their landscapes. We were fortunate to be involved in the creative concepting, marketing communications planning, website development, media planning and social media marketing for this beautiful seaside community.